I have worked/consulted at various places and most of the times, when it comes to understanding revenues, executives usually categorize it by some combination of these analytics - product(s), service(s), customer segments, geographies, channels and/or historical views. If you are a public company, you need to report on your revenues every 3 months. These analytics are quite insightful, however they do not inform you about the current trends happening in the market place. Your industry might be going through transformation eg. cloud computing within storage industry or maybe one of your competitors might be getting ready to start a price war. How do you keep ahead of the curve? Do you have a plan to understand what is happening in your industry?
Here are some methods companies use to understand their current situation:
I am curious to find out what methods your companies use? Please leave a comment.
Growth Consulting Expert